MommaLu Remedies offers care packages full of everything you need when you're sick. Determined to make being sick a little more fun, my client gave her products playful names and we created a logo and branding with a fun, whimsical feel. We used bright, fun colors mixed with vintage medicine bottles, stitching, a warm script font and a spoonful of medicine to top it all off. We also created a custom "mom" illustration based on actual photographs to give the company a "let me take care of you" personality. To show the contents of each package, we designed 24 custom icons representing the products inside.