Ambu wanted to create a custom infographic to share the results of a new study which showed their product was superior to the leading solution in several categories. They also wanted to be able to break out specific data points and use them independently. We researched their target demographic to determine what type of graphic may communicate most effectively with them. We decided to create custom illustrations along with straightforward bar charts to highlight the potential lives saved by using the Ambu product. The infographic is being used in print, online, and e-mail campaigns.