Small Business Branding Tip Series

Small Business Branding Tip Series

Branding is not just about making a logo and website. It’s every interaction you have with every person whether online or in person. At Guglik Design, we care about your business and we care about branding. That’s why we launched this series on brand tweaks you can take care of yourself that will increase your credibility, expand your brand, and hopefully make people want to work with you! Once you implement one, it will continue to pay off as you move on to the next. Read More

Make Over Your Website with Just Three Questions

Small Business Branding Tip #4

Hi, we’re back with our tips on strengthening your brand. We’re all about DIY (on the cheap too!) but we’re also here for you if you need a helping hand! Just get in touch >

So, your website.

When I first heard Marie Forleo talk about “website shame,” I had a website I had originally built off a Dreamweaver tutorial back in 2009. And I think it was 2015. So yeah, she was talking to me. I definitely didn’t want to tell anyone to visit my website!

I know you want to see it, so here it is:

It doesn’t exactly want to make anyone want to hire me to do their design! But the good thing is, it was gotten easier and easier to have a stellar website! Or at least one you’re not ashamed of. We built a brand-new website because there was really no saving the old one and we continue to refine it to this day. Your business grows and changes and your website should evolve to reflect that. Read More

Put a Professional Face on Your Business with Polished Headshots

Small Business Branding Tip #3

Grid of headshot examples

Hi, we’re back with our third tip in this series on brand tweaks you can take care of yourself. We hope the first two have gotten you inspired to make your brand even stronger!

We’re going to continue talking about imagery, since that’s such a powerful part of marketing. This time, we’re taking it personal, talking about something that may have been on your to-do list for months, if not years… Read More

Boost Your Brand with Strong Image Selection

Small Business Branding Tip #2

Hi, we’re back with our second tip in this series on brand tweaks you can take care of yourself that will increase your credibility, expand your brand, and hopefully make people want to work with you! Once you implement one, it will continue to pay off as you move on to the next.

Let’s talk about what images you use.

Examples of surf company images that are not cohesive

As we mentioned in our last post on cover images, an image can do everything from make you drool or make you feel a certain way to make you want to work with a certain company. And as small business owners, we’re probably hoping for all three of those things! Read More

Make the Most of Your Social Media Cover Images

Small Business Branding Tip #1

As small business owners, we’re all about working smarter, not harder! At Guglik Design, we care about your business and we care about branding. That’s why we’re launching this series on brand tweaks you can take care of yourself that will increase your credibility, expand your brand, and hopefully make people want to work with you! Once you implement one, it will continue to pay off as you move on to the next.

Let’s start with social media cover images.

Examples of Krispy Kreme cover images on different social media platforms

If you’re a small business owner, most likely you’re on one, if not several, social media platforms. Most of the main ones give you an opportunity to personalize your page with a cover image. Also called a header image, background photo, or channel art, this is the large image that stretches across the top and is sometimes behind your profile photo. Here are some examples from Krispy Kreme—why not?! Read More